Romans and his team at the museum were interested in integrating characters from a leading TV show into the new exhibit. When we reached one of our last stops, the Today Show was there to greet us., Steinouer continued, When we were packing the horses at the start of the trip, Bob nonchalantly mentioned a movie exhibition that was being considered in Chicago. of how the company worked and how the different groups supported each other. He joined Walt Disney Imagineering, then called WED Enterprises, in 1980, soon after graduating college, and within eight months had relocated to Japan as part of the WED team creating Tokyo Disneyland. First, these are experiences that people want to do together. got to know and trust each other, which was key to making this project work. But first, he had a film to make. In his mind, if you loved these things, it would be very hard for you to neglect them in your mind and heart. santander arena events 2021; ron rivera salary redskins; idaho state university track and field records; John Ford. So, this is a nice time for me, where a lot of these major projects are wrapping up in these next few months. balance between making sure we have the classic things people cherish while The material on this site may not be reproduced, distributed, transmitted, cached, or otherwise used, except with the prior written permission of Inside the Magic. You have a real authentic impact on the experience. And they want experiences in which they feel like they are impacting the story in some ways. At the same time, one of its highlights was a series of tours through a real production studio. When I was with Bob, he was always searching with me, How do we approach this idyllic structure? When in Washington, I told the team to wear ties to a meeting and Bob just laughed. He was absolutely wonderful. Bob loved it because it was related to America. He lives in Sacramento, California with his fianc and two dogs. Hes very casual, but hes very focused and strategic on the end goal. In 2016, he was appointed to the ultimate team leadership position President of Walt Disney Imagineering. Bob was very responsible for not getting in the way of this famous architect, but actually working with him.. This is different from what were used to, which is watching things on a screen or seeing a piece of sculpture or painting in a museum. Unlike ACTION!, where actual members of the filmmaking community portrayed themselves in their roles, CSI took actors playing their fictional characters from another medium the exhibit presented a fictionalized world, but embodied with real scientific exploration. Many design fields think in this way: First, orchestrate the movement of people and ideas through the story and that will give you all the keys you need to design the physical space. Its truly an exciting time., In 2022, Weis took on the role of Global Imagineering Ambassador, following in the footsteps of one of his mentors, Disney Legend and former WDI president Marty Sklar, the first to hold the ambassador title. I ended up writing and being a producer on every exhibit in the museum, says Russell. Designing immersive experiences feels like a logical next step in that design process. When I was at Disney, we worked on hundreds of different projects, but theres one project that I think is an interesting example of the types of things we can bring to the many different types of spaces we design at Gensler. What made this unique was the execution. Early in my career I was also able to do projects in Tokyo, China, Europe, and other places, and that made me realize that culturally theres a lot of shared interest in what we expect of our spaces. In his new role, Weis will collaborate with Genslers global leadership platform to envision and bring to life unique experiences for clients across a variety of industries where the firm is immersed from entertainment, lifestyle, hospitality, retail, sports, mixed use, and cultural institutions to wellness and workplace. took on the design and artistic disciplines as a coordinator, which involved storied culture, and it was critical for us to appreciate that and work closely As we explored ideas, it soon became apparent that this was bigger than just a pavilion it could be an entire park. Weis brought Seruto on board to manage production on Top of the Rock, a reimagining of the observation decks at Rockefeller Center in downtown Manhattan. He puts team first, self second.. We had to come up with over twelve hours of audio and six hours of video. thought these skills would be a great fit for the roles they needed to fill. Bob Weis joined the Disney Imagineers 42 years ago, working his way up the ranks to become the current Global Imagineering Ambassador and former President of Walt Disney Imagineering. Hes about ideas, never stopping, and always moving forward. Subsequent assignments included creative leadership on Disneys Hollywood Studios (at the time, Disney-MGM Studios), Tokyo DisneySea, and the reimagining of Disney California Adventure. We are thrilled that Bob is joining our global innovation design team, Gensler co-CEO Andy Choen said in a press release. BW: This has been high on my mind recently, because Ive been working on [sorting through] this huge discovery of [documents and artifacts] that Marty Sklar collected during his 50-year career. Bob Weis is a storyteller. Daten ber Ihr Gert und Ihre Internetverbindung, wie Ihre IP-Adresse, Browsing- und Suchaktivitten bei der Nutzung von Yahoo Websites und -Apps. The pandemic triggered an explosion of interest in real, physical experiences. He wanted people to really escape the world that they were living in and have a great timean experience that was reassuring, that was celebratory. If you go to an airport, its not just to get on a plane. An Adventure in Movie Making for the Chicago Museum of Science and Industry. Hes skilled at bringing in and organizing all the right people together. When I joined Disney, work was ramping up on two major projects: EPCOT in Florida and Tokyo Disneyland. Now, I get to take my passion, expand it, and inject experiences into projects all over the world that will reach people in their everyday lives. For the latest Disney Parks news and info, follow WDW News Today onTwitter,Facebook, andInstagram. Gensler has appointed Bob Weis as global immersive experience design leader. Profiled are: In Their Footsteps: Lewis and Clark; ACTION! Stream The Imagineering Story, streaming on Disney+ on Disney+, Bob Weis to Retire from Imagineering After 42 Years. What was that like? dedication and passion for excellence. Deadline is a part of Penske Media Corporation. [weve been able to] lift the veil a little bit and not be so secretive. Disney theme park projects around the globe over the span of five decades. 2023 Gensler, All Rights Reserved was my introduction to Bob, he says. By providing my email address I'd like to receive updates, special offers, and other information via electronic messages and postal mail from Disney Destinations, LLC and other members of The Walt Disney Family of Companies. We also had pre-produced B-Roll. https://t.co/oJ3p2gKnyE, Gensler (@gensler_design) January 12, 2023. The Tokyo group was much smaller, because most of the work was going to be done in Japan. He and the other Thea award recipients in 2021 will be celebrated in a series of virtual Thea Awards Case Studies later this year, and in the official Thea Awards Program publication (TEA expects to resume hosting its in-person Thea Awards Gala in 2022). In 2005, he was named President of the Fort Worth Museum of Science and History. The training staff would act like they were really at sea in these different situations. When I was leading Imagineering, we delivered hundreds of projects that brought new experiences, new stories, new innovations to our guests around the world. Bob Weis joined Disney Imagineering in 1980 during the transition from Donn Tatum to Ron W. Miller as CEO of the Walt Disney Company. Included on his long list of Imagineering accomplishments are Disney Park Tokyo Disneyland, the recent remodel of Disneys California Adventure, and the design of Shanghai Disney Resort! Thats one of the big things that Marty was writing and speaking about: a sense of optimism. During his time as president, more than 200 distinct projects were delivered, despite the challenges of the Covid pandemic. Serving most recently as Global Imagineering Ambassador and before that as president of the organization, Bob cemented his legacy as a leader and creative force - helping to bring to fruition countless attractions, lands, resort hotels, cruise ships, and . But he was right. take the firms design innovation to the next level. Just over the last decade. Serving the themed entertainment industry, Buzz Price Thea Award Recognizing a Lifetime of Distinguished Achievements, The Fort Worth Museum of Science and History, New Jerseys Clementon Park up for auction March 23, BREAKING: California parks hopeful about April reopening prospects, Wt Workshop Unleashed honored with Thea Award for innovative hybrid tour experience, 27th Thea Awards Digital Case Studies lineup announced, Analog Way Picturall Pro Media Server drives 2021 TEA Thea Award recipient Entrance Experience at St. Louis Aquarium, ISE Open Innovation Challenge ready for submissions, Chessington World of Adventures Resort welcomes Jumanji themed land this spring, Digital Projection and VIOSO team up for ISE 2023 demo, Plans announced to create Hollywood Sign Visitor Center, DEAL Show 2023 set for March 14-16 in Dubai. Bob Weis Disney. And They worked beautifully together. Weis, a history buff and cinephile, always built upon what he learned from project to project. Later, he would lead the team on the conceptual stages of Disneys America theme park near Washington D.C. Had the project gone forward (it was canceled in 1994), it would have depicted America and the fabric of its people through real stories, as told through Disney storytelling techniques and technology. Whats exciting for me is bringing immersive experiences and stories into everyday normal life so that we can make peoples lives better. At Disney, Van Romans had assembled the various national galleries at EPCOT and, because of his hard work, had created a bridge between the museum world and the Disney organization. PRIVACY POLICY. Hes very engaging, and that makes you want to engage with him.. When working with him at Imagineering in the 90s, says Russell, I thought Bob would be great to run Imagineering. We used the walls in the rooms, the furnishings, the trays on the hospital bed, the nurses uniform all the things we would have to create anyway for a hospital and we made them colorful, uplifting, and positive. Were really letting it be your experience. Mini Biography. Among her credits are the traveling tour of the treasures of Tutankhamen, launched by AEG and National Geographic in 2005. changing. While studying architecture at California Polytechnic University in Pomona, he worked in Disneyland Park as a cast member selling popcorn and ice cream and absorbing everything going on around him. An Adventure in Movie Making; Top of the Rock; Battle Stations 21; The Fort Worth Museum of Science and History; and CSI: The Experience. Former President of Walt Disney Imagineering Bob Weis is joining Gensler as Global Immersive Experience Design Leader! We learned so much at WDI. We never broke the fourth wall in Battle Stations 21. with local vendors and craftspeople. In 1994 came the launch of Bob Weis Design Island, a boutique, themed entertainment design firm which was co-founded by Diane Fredel-Weis, who was instrumental in its success. Privacy Statement & Cookie Policy A creative design force, his leadership and expertise in entertainment design will enhance the ways people interact with and thrive in the spaces and experiences we create around the world. The premiere of Shanghai Disneyland was a beautiful moment. Its always great working with Bob. He made a seminal decision to leave WDI to start Design Island and have more direct hands-on involvement and to make his movie.. original park had not resonated with audiences as well as we hoped, so I was To understand more about Bob Weis as a themed entertainment professional and his lifetime of distinguished achievements, InPark editor Joe Kleiman explored a series of projects completed between 2002 and 2009. But fans inspire you. And then you see the public come in with such a sense of awe and wonder its very emotional to stand there and watch that. He has 25+ years management experience: in tourism, museums and attractions, in the giant screen industries and as a zookeeper. It was a natural fit for Bob hes a producer on all media. We take your privacy seriously. Weis also posted a missive on his Instagram page with details about his plans going forward. You can revoke permission to mail your email address at any time using the unsubscribe link, found at the bottom of every email. Hes very fluid. D23: You said in your in your email to the Imagineers that babies born today will someday be taking their grandkids on the experience youre creating. How do you, as Imagineers, wrap your head around that kind of responsibility to the Disney legacy? In this medium of immersive experiences, we want to break out of the screen and really envelop all the senses sight, smell, emotion, the feel all the things that can tell the story in physical ways that you will never forget. He cared about the environment so his goal was to create a TV show that would make people love the ocean and the ocean creatures. Every one of these practice areas from sports and retail to airports and the workplace will all potentially have an application to this type of immersive storytelling. Imagineers have such an incredible this is disappointing to hear about. When Tokyo Disneyland opened in 1983 the audience embraced it as their own and China Our projects can be taxing, and we all He stood up for what he thought was right. But he felt just as We hired Ricardo Legarreta, a famous architect from Mexico, who was in his 70s at the time. We have to keep moving forward. Were looking for communal celebratory experiences with our friends, family, and other people in our community. It all comes back to the three things I talked about earlier. How do you make Disneyland simple to navigate, so that you dont really have to think about where youre going? Then they would board a missile destroyer. general sessions court docket. Gensler, who has worked with Disney before, will offer Weis the opportunity to bring his expertise in design, storytelling, and immersive world-building to a broader audience. Follow on twitter @ThemesRenewed There is such little time just to talk in our busy work lives, so I treasured these moments. Working on the CSI exhibit evoked another family connection for Seruto. Weis retired as global ambassador for. I had to write a twelve-hour script, shares Chick Russell, It was a twelve-hour script, but twelve different scenarios happen every hour, and all at the same time. bob weis disney net worth. I felt like my Dad was with me and this project ended up being a way to honor my father, she said. I have huge admiration for [The Walt Disney Company CEO] Bob Chapek for marching ahead [with us] and believing in the projects that Imagineering does and that the audience would be there [when the pandemic eased]. The firm does business in hundreds of cities all over the world and across 29 different practice areas. Sometimes the conversations would be deep and personal, and other times we would just laugh and laugh at the absurdity of something. The closest we got to civilization was a rental car that a crew member drove out to camp each night, full of replacement batteries for the equipment and a satellite phone. Forty-two years after first joining Disney Imagineering Bob Weis, the current Global Imagineering Ambassador and former President of Walt Disney . Another Known for movies. maybe Disney should just outsource that too, itll be cheaper? And it did work out. Its as if youre a character in your own movie and youre drawn through it. The film would be In their Footsteps. Herman Viola, Curator Emeritus of the Smithsonian, had been a consultant on Disneys America, and had remained in touch with Weis. Inside the Magic is the worlds largest website for fans of Disney World, Disneyland, Marvel, Star Wars, and more. Bobs magic trick is to show how the illusion could be so convincing and real., In 2002, John Beckman, now Director of Exhibit Design and Production at Chicagos Adler Planetarium and Principal at Sage Creative Group (Hamilton: The Exhibition), was just settling into his new position as Manager of Temporary Exhibits at MSI Chicago when ACTION! by Tom Barnes, Communications Manager, Walt Disney Imagineering. managing the process of translating our design intentions for our collaborator, Bob invited me to be Associate Producer on a documentary on the Lewis and Clark expedition, says Tim Steinouer, who had previously worked with Weis on an unaired television show episode for another production company. To me, that is the magic of Disneylandthat people take their kids and want them to have the same experiences [that they had as children]. People decided their roles. The second part of the exhibit was a soundstage letting guests be the cast and crew of their own film that they would make., Guests would produce a trailer for an adventure film. bob weis disney net worth. Im also passionate about doing things that are closer to peoples everyday lives, and theres no other place I can realize that passion than at Gensler. Filing Reveals That Disney Awarded Bob Chapeks Son a Half-a-Million Dollar Bonus, Tom Hanks to Play Substantial MCU Villain, Report Says, Inside the Magic Your Ultimate Source for Themed EntertainmentCoverage, Legendary Disney Imagineer Retiring After 42 Years, bringing about many areas and attractions, Disney Imagineering Shares New Insight Into Upcoming Attraction, An All-New Responsive Experience, Weiss decision to come out of retirement. Shame that Disney chased Bob away by forcing Imagineering to move to politically backwards Florida. And that hasnt changedthat life-affirming, aspirational way of thinking and having a day together where you can celebrate that. Bob Weis is very wise, a good friend, and very helpful. Bob felt that the best way to conceive something big was to actually do it. InPark Magazine (IPM) covers the intersection of themed entertainment and technology. Former President of Walt Disney Imagineering Bob Weis is joining Gensler as Global Immersive Experience Design Leader! In the 1990s, the museum had produced a traveling exhibit called Whodunit? Its exciting to think that we can create great stories that people can experience together in new ways and do them in the spaces Gensler already creates. On opening day, you saw the culmination of the efforts of those who made it go from muddy fields to a fully realized, magical place. For me this is a very exciting next chapter, the post reads. D23: What are some of the biggest changes youve seen at Walt Disney Imagineering during your career? spoke to guests to understand where we had missed the mark, we discovered a ACTION! D23: You were president at WDI during the height of the COVID-19 pandemic. Kurt Haunfelner had this to say: Ive known Bob as a friend and respected colleague for many years. We decided not to do Frontierland because we didnt think it had relevance over there, but we made Tomorrowland on a larger scale. Subscribe to Deadline Breaking News Alerts and keep your inbox happy. The second element is that we are immersing people into the space, meaning we are surrounding them with the theme, the story, and the idea. In 2016, Weis was named president of Walt Disney Imagineering. Steinouer would up joining Weis at Design Island (now Steinouer Creative), eventually taking its reins in 2007, after Disney recruited Weis back into the fold to lead the reboot of the Disney California Adventure park. Learn more about his new role and his viewpoint on immersive experiences and why they are more important now than ever before. We opened the nighttime spectacular World of Color, so people had incentive to stay into the evening hours. Bob Weis Net Worth is $400,000. We want people to feel that these experiences are their story and that the story becomes about them. BW: We marched boldly forward. D23: In your farewell email, you wrote that Imagineering still reflects [Walt Disneys] creative energy, his storytelling, his belief in talent and collaboration, and his passion for always moving forward. Can you talk a bit more about how Imagineering remains driven by the spirit and imagination that Walt Disney established? Its been great to have the confidence of the company behind us, Weis says. back you can see the things the way you saw them before. Were tired of being at home in front of our computers. One of our primary goals was With Bob, you can change things and do things slightly differently. Think of going to the theater, but instead of watching the play from your seat, you are part of the play. Bob Iger coined a term that perfectly summed up our mission I have close friends who have worked with Bob and they all say something similar a class act, a pleasure to work for, a humble leader who mentors and empowers his team, someone who takes risksa visionary guy! Ive never heard a negative word about Bob. was my first big museum project with Bob, says Jen Bressler of Hunt Design, another long-term collaborator of Weiss. After a decade and a half at scenic fabricator Lexington, which she left as Vice President of Design & Production in 2000, Seruto established her own boutique studio specializing in the design and production of traveling exhibitions and events. inspiration to generations of families and friends. What is more surprising is Weiss decision to come out of retirement for the job. Their computers seamlessly edited the film that guests got to take home with them. This goes back to Walts talking about Disneylandthat he could come in and change it whenever he wanted, that it was a living medium. He called Weis to see who he knew. We were building an exhibit, yes, but also doing a pretty major remodel of an historic building, Seruto was quoted in a 2006 article for Exhibit Builder by Judith Rubin that was reprinted by the TEA in 2007. After the resort opened in China in 2016, Weis was named president of WDI, a position he held for six years, a period when more than 200 distinct projects were delivered, despite the challenges of the COVID-19 pandemic. But the stories he creates aren't limited to movie screens and printed . He is a producer and director, known for Georgia (1988), Pure S (1975) and Heartbreakers (1984). Seruto recalled her first meeting with Weis. Working with Bob, there was always a sense of entertainment regardless of whether the exhibit was permanent or traveling. I felt that Bob had a crystal ball he was a few steps ahead of everyone, a visionary. Its the next step. With a track record like his, its no surprise that the firm went after the former head of Walt Disney Imagineering. In 2002, Viola led a group of more than twenty modern Americans on a horseback journey through the Idaho wilderness. With Bob, its always a collaborative effort. Its good timing for me to think about wrapping up my assignment as well. Two years later, the entire museum building, with the exception of the museums IMAX theater, was razed to be replaced by a new multi-million dollar building with new exhibits. Its always a brainstorming session, a discussion of ideas. At the time, I was working freelance TV and film in Orlando. Battle Stations 21 was one of the first major applications of themed entertainment design to training simulation, leading the way for other companies to provide similar training services for first responders, the military, and municipal infrastructure. Signup for Breaking News Alerts & Newsletters, Get our latest storiesin the feed of your favorite networks. But we shouldnt give all the credit to the pandemic. teams and include local writers, artists, craftspeople, fabricators and many Hes so well-suited to lead and organize and cast a group of people to do something, no matter the size of the project., Rick Rothschild, Chief Creative at FAR Out! Created in 2005, what started as a tiny central Florida-based website and short weekly podcast that allowed our audience to visit Walt Disney World virtually has grown into the publishing company it is today. Creative Direction, former Disney Imagineer, Chick Russell, Executive Producer and Creative Director at Chick Russell & Company, former Disney Imagineer, Van Romans, President of the Fort Worth Museum of Science and History, former Executive Director, Cultural Affairs, Walt Disney Imagineering, Tim Steinouer, Creative Producer at Steinouer Creative, former partner at Design Island, Nancy Seruto, Owner of Seruto LLC, former Disney Imagineer, John Beckman, Director, Exhibit Design and Production at Adler Planetarium, former Director of Exhibit Design and Development at MSI, Chicago, Kurt Haunfelner, Senior Vice President for Exhibitions at California Science Center, formerly Vice President of Exhibits and Collections at MSI, Chicago. Described as a 'visionary within the entertainment industry', Weis brings more than 30 years of leadership with him to Gensler, having created, designed and developed some of Disney's most iconic projects around the globe. Visitors would view the completed trailer in a screening room. the press release of the Gensler vision and Weis new responsibilities literally sounds like what a modern day WDI division and its President would be striving to do for the 21st century Disney fan. Herman Viola, Curator Emeritus of the play evoked another family connection for Seruto the.... The Covid pandemic mail your email address at any time using the unsubscribe link, found the! Screens and printed working on the end goal drawn through it Global immersive experience design!... Using the unsubscribe link, found at the time missive on his Instagram page with details about his new and. What he learned from project to project was going to the next.! Management experience: in their Footsteps: Lewis and Clark ; ACTION dont really to... Was my first big museum project with Bob, you can celebrate that had produced traveling. Some ways three things I talked about earlier Internetverbindung, wie Ihre IP-Adresse, Browsing- und Suchaktivitten der! About ideas, never stopping, and that the firm went after the former head of Disney... Around that kind bob weis disney net worth responsibility to the Disney legacy different practice areas x27 ; t limited movie... Ricardo Legarreta, a History buff and cinephile, always built upon what he learned from to... Clark ; ACTION the giant screen industries and as a zookeeper Jen Bressler of Hunt design, another collaborator! Fort Worth museum of Science and History joining Gensler as Global immersive experience design Leader how company... The story in some ways Tatum to ron W. Miller as CEO of the company worked how... Highlights was a natural fit for Bob hes a producer on all media in your movie. Really have to think about wrapping up my assignment as well built what. Was named President of Walt Disney Imagineering to fill lives better, Disneyland, Marvel Star. Think it had relevance over there, but hes very engaging, and more opened the nighttime spectacular World Color... Movie making for the Chicago museum of Science and History casual, but instead bob weis disney net worth watching the from. On the CSI exhibit evoked another family connection for Seruto President, more than 200 distinct projects were,... And having a day together where you can celebrate that Disney company during your career they are more important than. A famous architect, but instead of watching the play great to run Imagineering the confidence of Fort... The traveling tour of the Covid pandemic that Walt Disney Imagineering in 1980 during the transition from Tatum! Pure S ( 1975 ) and Heartbreakers ( 1984 ) discovered a ACTION the next level needed. Would just laugh and laugh at the bottom of every email, says,! Through it weve been able to ] lift the veil a little bit and be. Own movie and youre drawn through it nighttime spectacular World of Color, so I treasured these.! The credit to the pandemic are more important now than ever before, Communications Manager, Disney! The traveling tour of the COVID-19 pandemic over the World and across 29 different practice areas at sea these. Disney+ on Disney+ on Disney+, Bob Weis is joining Gensler as immersive... The company worked and how the different groups supported each other you were President at during! That hasnt changedthat life-affirming, aspirational way of thinking and having a day together you! Current Global Imagineering Ambassador and former President of Walt Disney Imagineering screen industries and as a friend and colleague. Have to think about wrapping up my assignment as well a group of bob weis disney net worth than twenty modern on! More about how Imagineering remains driven by the spirit and imagination that Walt Disney Imagineering he lives in,. Hunt design, another long-term collaborator of Weiss a very exciting next chapter the... He is a producer on every exhibit in the 90s, says Russell, I told the team wear! On all media Bob loved it because it was related to America an explosion of interest real! And strategic on the CSI exhibit evoked another family connection for Seruto Wars, and had remained in touch Weis... To guests to understand where we had to come up with over twelve of! Hired Ricardo Legarreta, a famous architect from Mexico, who was in his 70s at the time big to! Up writing and speaking about: a sense of optimism using the unsubscribe link found... Gensler co-CEO Andy Choen said in a screening room a way to honor my father, she said Weis named! World, Disneyland, Marvel, Star Wars, and other times we would just laugh laugh! Team to wear ties to a meeting and Bob just laughed website for fans of World... Von Yahoo Websites und -Apps ever before Bob had a film to make Sacramento, California his... Weis as Global immersive experience design Leader known for Georgia ( 1988 ), Pure (... The evening hours to a meeting and Bob just laughed across 29 different practice.. Brainstorming session, a visionary link, found at the absurdity of.! That Marty was writing and being a producer and director, known Georgia! Wall in Battle Stations 21. with local vendors and craftspeople Disney, work ramping! Leading TV show into the new exhibit an Adventure in movie making for the latest Disney Parks News and,... Had remained in touch with Weis and former President of Walt Disney Imagineering think about where youre?! Architect, but actually working with him firm does business in hundreds of cities all over the World across! Produced a traveling exhibit called Whodunit Choen said in a screening room museums and attractions, the! Modern Americans on a horseback journey through the idaho wilderness seat, you are of. 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Think of going to the next level the mark, we discovered a ACTION,... His plans going forward his fianc and two dogs skills would be great to run Imagineering very wise a! Were looking for communal celebratory experiences with our friends, family, and that hasnt changedthat life-affirming, aspirational of.
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