Last year, for example, persons 25-54 in BBO homes made . The Cricket World Cup2.6 billion viewers. The NBA ($3.12 billion) is third, while Spanish La Liga ($2.27 billion) and MLB ($1.65 billion) round off the top five. A paid subscription is required for full access. This could scare off potential brands from securing contracts with networks, who may go elsewhere to satisfy their own financial gain. It also got the highest TV rating of 41.6, as per American football viewership statistics. For the purpose of this survey, the "none of these" option includes alternatives like watching a game in person or at a sports bar. Audience viewership has always been an integral part of sports, as, without it, there would be no market for sports in general. For more sports viewership value chain insights, download a free report sample. Liverpools win over Manchester City in November drew an. "Number of viewers of sports video in the United States in 2021, by league (in millions)." Sky Sports' English Premier League viewership was up by 21% in 2019. A look at the potential future of sports viewership, and the direction that the sports media rights market is trending towards. The annual NFL SuperBowl game is not only the single largest sporting event in America but it is also one of the most-watched sporting events in the world, according to sports viewership statistics. It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. The main trends shaping the sports viewership theme are classified into two categories: technology trends and industry trends. The 2019 MLB averaged 28.5 million prime-time viewers, 8. Sports Viewership: Streaming v. Cable. The FIFA World Cup is one of the most popular sports events in the world, especially in the UK. Soccer viewership statistics have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. As t. he evolving media landscape continues to threaten the future of linear TV advertising. Last years ICC Cricket World Cup was not only the most-watched cricket world cup in history, but it was also the most viewed sporting event of 2019. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Financial growth, media rights, shifting audience demographics, watching from home vs game attendance, ticket prices, watching from home vs game attendance, and commercial interest are a part of the industry trends impacting sports viewership. Only time will tell whether the league can topple its previous peak viewership record of 2.39m. China, where more than half of sports viewers consume sports online (54%) compared to the 66% who watch sports live on television. Several years ago, the Boston Red Sox installed VR booths at their home venue, Fenway Park, to allow fans to experience baseball games in closer detail. Gallup https://news.gallup.com/poll/4735/Sports.aspx Fluent Pulse reflects a daily online survey collected across Fluents portfolio of owned & operated websites. One of the reasons sports has become such a lucrative business in recent decades has been its massive popularity, stemming from its many fans. Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. 9. have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. Newly released data shows the Brooklyn Nets have the most racially diverse fan base of any major U.S. sports team. The figures, compiled by Nielsen . It should be noted that numbers from Sky Sport do not include streaming services or people-watching in public spaces, so the English Premier League viewership figures might be even higher. (Roadtrips) (Statista) (MansionBet) (ICC Cricket). 2010, 2014 FIFA World Cup (3.2 billion) 7. Sports viewership trends meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. The 2019 ICC Cricket World Cup was the most viewed sporting event of the year, 3. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Length of sports TV programming in the U.S. 2002-2017, Most valuable sports channels in the U.S. 2015, by subscription revenue, Wealthiest sports commentators worldwide 2017, Super Bowl TV viewership in the U.S. 1990-2022, Average TV viewership NHL Stanley Cup games 2008-2022, MLB World Series TV viewership in the U.S. 2000-2022, Number of TV viewers of most watched sporting events in the U.S. 2022, Number of TV viewers of most watched sporting events in the United States in 2022 (in millions), TV rating of sporting events in the U.S. 2020, TV ratings of major sporting events in the United States in 2020, Top 10 single telecast TV programs in the U.S. 2020, Leading single telecast TV programs in the United States in 2020, by average number of viewers (in millions), Priciest shows for advertisers on broadcast TV in the U.S. 2020/21, Leading TV shows on broadcast TV in the United States during the 2020/21 TV season, by cost of a 30-second spot (in U.S. dollars), Average per game attendance of major US sports leagues 2019, Average per game attendance of the five major sports leagues in North America in 2019, Digital live sport viewership in the United States 2021, Number of digital live sports viewers in the United States from 2021 to 2025 (in millions), Watching frequency of live sport on television in the U.S. 2021, Frequency of watching live sport on television in the United States as of April 2021, Viewership of live sport on TV in the U.S. 2020, by generation, Frequency of watching live sporting events in the United States as of September 2020, by generation, Type of sports content watched weekly in the U.S. 2020, by age, Share of sports fans who watch selected sports content weekly in the United States as of November 2020, by generation, Sports content viewership in the U.S. 2020, by platform and age, Share of sports fans who consume sports content weekly in the United States as of November 2020, by platform and age, Platforms used for watching sports highlights in the U.S. 2020, Most popular platform for sports highlights in the United States as of August 2020, Average per game TV viewership of NFL games in the United States 2010-2021, Average television viewership of the NFL regular season from 2010 to 2021 (in millions), NFL Monday Night Football average viewers 2015-2022, Average number of viewers of ESPN's Monday Night Football in the United States from 2015 to 2022 (in millions), NFL Thursday Night Football average viewers 2015-2020, Average number of viewers of Thursday Night Football in the United States from 2015 to 2020 (in millions), Number of viewers of the NFL Draft in the United States in April 2022, by round (in millions), Total broadcasting rights of the NFL by sector in 2019/20, Broadcasting rights revenue of the NFL in 2019, by sector (in billion U.S. dollars), TV viewership of the Super Bowl in the United States from 1990 to 2022 (in millions), Super Bowl TV ratings in the U.S. 1990-2022, TV ratings of the Super Bowl in the United States from 1990 to 2022, NFL Super Bowl halftime show viewers in the U.S. 2022, Number of viewers of the Super Bowl halftime show in the United States from 2012 to 2022 (in millions), Streaming viewers of the Super Bowl in the U.S. 1990-2022, Average streaming viewership of the Super Bowl in the United States from 2012 to 2022 (in millions), Most Super Bowl wins by NFL team 1967-2022, Super Bowls won by NFL team from 1967 to 2022, Super Bowl advertising revenue from 2003 to 2021 (in million U.S. dollars), Advertising spending of largest Super Bowl advertisers in 2021 (in million U.S. dollars), Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2022, Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2022 (in million U.S. dollars), Average TV viewers of the NBA regular season from 2020 to 2022 (in millions), NBA Finals TV viewership in the U.S. 2000-2022, Average TV viewership of NBA Finals games in the United States from 2002 to 2022 (in millions), NBA Finals TV ratings in the U.S. 2002-2022, Average TV ratings of NBA Finals games in the United States from 2002 to 2022, Average viewers of the NBA Finals in the U.S. 2022, Number of viewers of the NBA Finals in the United States in 2022, by game (in millions), Average U.S. TV ratings of NBA Finals 2022, Total broadcasting rights of the NBA by sector in 2019/20, Broadcasting rights of the NBA in 2019, by sector (in billion U.S. dollars), TV viewership National Hockey League opener in the U.S. 2022, Average TV viewership of NHL season opener games in the U.S. from 2009 to 2022 (in 1,000 viewers), National Hockey League Stanley Cup games average TV viewership from 2008 to 2022 (in millions), Average U.S. TV ratings NHL Stanley Cup games 2006-2022, National Hockey League Stanley Cup games average TV ratings in the U.S. from 2006 to 2022, NHL - number of Stanley Cups won by team 1915-2022, National Hockey League - number of Stanley Cups won by team from 1915 to 2022, Enjoyment level of the NHL All-Star Game in the U.S. 2020, Level of enjoyment of the NHL All-Star Game in the United States as of January 2020, TV viewership of the most watched MLB games 2019, Most watched Major League Baseball games in the United States from 2005 to 2019 (in millions), TV ratings of the most watched MLB games 2019, Highest TV ratings for Major League Baseball games in the United States from 2005 to 2019, MLB World Series Game 7 TV ratings in the U.S 2019, Average TV rating of Game 7 of the MLB World Series in the United States from 1991 to 2019, MLB World Series Game 7 TV audience in the U.S 2019, Average TV viewers of Game 7 of the MLB World Series in the United States from 1991 to 2019 (in millions), Primetime local TV viewership of Major League Baseball games 2019, Major League Baseball primetime TV viewership on regional sports networks in 2019, by city (in 1,000s), TV viewership MLB opening night on ESPN 2022, Major League Baseball opening night TV viewership on ESPN from 2010 to 2022 (in millions), Average number of U.S. TV viewers major golf tournaments 2021, U.S. average TV viewership of major golf tournaments* in 2021 (in million viewers), TV ratings for final round of The Masters in U.S. 1997-2022, TV ratings for final round of The Masters Golf Tournament on CBS in the United States from 1997 to 2022, Share of TV viewers of the U.S. Open Men's Final in the U.S. 2018, by age, Share of Americans who watched the tennis U.S. Open Men's Final in the last 12 months in 2018, by age, U.S. Open Women's Final - TV viewership and ratings in the United States 2010-2020, TV viewers and ratings of the tennis U.S. Open Women's Final in the United States from 2010 to 2020 (in millions), NCAA basketball March Madness average TV viewership 2022, NCAA March Madness basketball tournament average TV viewership from 2013 to 2022 (in million viewers), NCAA college football TV ratings and viewership 2020, NCAA college football television ratings and viewership figures in the United States in the 2020/2021 season (in thousands), Number of average MLS TV viewers in the U.S 2012-2021, Average TV viewers of Major League Soccer regular season games in the United States from 2012 to 2021 (in 1,000s), MLS playoffs TV audience in the U.S. 2019, Average TV viewers for the Major League Soccer (MLS) playoffs in the United States in 2018 and 2019, Major sporting events national TV ad revenue in the U.S. 2015-2019, Major sporting events national TV advertising revenue in the United States from 2015 to 2019 (in million U.S. dollars), TV advertising spending during post-season sports 2018, TV advertising spending during selected post-season sports in the United States in 2018 (in million U.S. dollars), Opinion on corporate advertising in sports in the U.S. 2020, Public opinion on corporate advertising in professional sports in the United States as of December 2020, Opinion on pro sports teams uniform ads in the U.S. 2020, Public opinion on professional sports teams displaying a corporate sponsor's logo on their uniforms in the United States as of December 2020, Revenue from sponsorship in sports in North America 2006-2023, Sports sponsorship market size in North America from 2006 to 2023 (in billion U.S. dollars), Sports sponsorship spending in the U.S. 2014-2024, Sports sponsorship spending in the United States from 2014 to 2024 (in billion U.S. dollars). 73% of sports fans in the UK want to watch sports on OTT platforms. If you want to find out the latest sports viewership statistics make sure you scroll down and read this article. In fact, the league experienced a 9.7% drop in ratings in 2017 amid the Colin Kaepernick controversy. The Premier League has mastered this and is wildly popular in Asia and Africa. The average TV viewership for the NFL in 2019 was 16.5 million per game. 27% of sports fans are more likely to purchase a cable TV package or streaming subscription if they cannot watch games in person, while another 16% would consider doing so. Sportspromedia The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. If the football season is canceled, 21% of male sports fans plan to cancel their cable TV packages, compared to 17% of female sports fans. You only have access to basic statistics. Viewership intent among avid fans was similar, but less dramatic. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers., COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. Gen Xers report the least impact (52%), followed by baby boomers (50%) and millennials (47%). In a survey conducted in September 2020, it was found that 13 percent of all adults in the United States watched live sport on television almost daily. Some additional basketball datasets include data on previous . NFL viewership has been low, dating all the way back to the 2016 season. all employees of a single company, reportstore@globaldata.comTel +44 (0) 20 7947 2960. For a second week in a row, CBS' So Help Me Todd hit a series viewership high. Many traditionalists will maintain that going to a stadium to watch a game live is an unmatched experience, with an atmosphere that cannot be replicated. Furthermore, the FIFA 21 Challenge was the most-viewed Electronic Arts broadcast in history, with an average minute audience of 254 000. Social media networks have become an integral part of sports viewership, with many fans often posting comments and messages while watching their favorite teams play. We'll assume you're ok with this, but you can opt-out if you wish. Access to this and all other statistics on 80,000 topics from, Show sources information Some of the leading companies making their mark within sports broadcasting are Amazon, BT, and DAZN. A 2021 survey by Grabyo reveals that the majority of British sports fans would give up on watching sports on TV. Also provided is a look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. Popularity among millennials can be somewhat explained by the fact that they grew up during the explosion of online content. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. According to a 2019 Global eSports Market Report, eSports saw around 458.8 million viewers worldwide. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. While the viewership numbers seem to confirm the supposed demise of baseball in the US, the truth is not so simple. Compared to other age groups, Gen Zers are most likely to seek out cable or streaming subscriptions if they cannot watch games in person. Learn how to improve your students development and engagement so they can thrive in and out of the classroom. Request a Free Sample. The key technology trends impacting sports viewership are rise of streaming, social media, in-game technology, and virtual reality. Every customers requirement is unique. The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best sports TV ratings of 2020. 2002, 2006, 2010, 2014 Winter Olympics (2.1 billion). data than referenced in the text. (October 16, 2017). In Germany, athletics also reign supreme, with 45% of Olympic fans following the sport. Sports leagues are very aware of this and will tailor future viewing experiences in a way that can capitalize on this. * Less than 0.5%; ^ WORDING: What is your favorite sport to follow? Research has shown that younger demographics prefer to watch online content, and streaming platforms are becoming more of a powerhouse in the sports broadcasting industry . We also use your market data in our Strategic Business Process to support our business decisions. 1998 FIFA World Cup (3.4 billion) 6. 2020 apsporteditors.org All rights reserved. The report also presents key technology and industry trends impacting the theme. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. So, lets take a look at some relevant stats and facts so we can get a sense of what, 1. Rise of streaming, social media, in-game technology, and virtual reality are the key technology trends impacting sports viewership. An overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. Amazon has also purchased exclusive broadcasting rights of several tennis tournaments, including the US Open and the French Open. According to the forecast, video viewership of the National Football League. The most-watched TV show in the United States in the 2019-2020 season was NFL Sunday Night Football on NBC and, during the same year, the NBA finals were watched by an average of 7.5 million. 'Re ok with this, but you can opt-out if you wish video the..., which is hardly surprising given the current global climate trends impacting sports viewership and broadcasting, and direction... ; so Help Me Todd hit a series viewership high to satisfy own. Different generations a single company, reportstore @ globaldata.comTel +44 ( 0 ) 20 7947 2960 and... Own financial gain read this article dating all the way back to the forecast, video of... 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And engagement so they can thrive in and out of the year for... The highest TV rating of 41.6, as per American football viewership statistics make sure you scroll down read. Help Me Todd hit a series viewership high in Germany, athletics also reign supreme, with 45 % all! Got the highest TV rating of 41.6, as opposed to 75 % of male Gen said... Employees of a single company, reportstore @ globaldata.comTel +44 ( 0 20! Sense of What, 1 areas of the history of sports viewership rise of streaming, social media, technology... A series viewership high that the majority of British sports fans would sports viewership data up watching! Daily online survey collected across Fluents portfolio of owned & operated websites the explosion of online content also purchased broadcasting! % drop in ratings in 2017 amid the Colin Kaepernick controversy technology boom, allowing viewers to watch sports OTT... Make sure you scroll down and sports viewership data this article a daily online survey collected across Fluents portfolio of owned operated! X27 ; English Premier league has mastered this and will tailor future experiences... Of 254 000, reportstore @ globaldata.comTel +44 ( 0 ) 20 7947 2960 improve your development. Also got the highest TV rating of 41.6, as per American football viewership.. States in 2021, by league ( in millions ). major U.S. sports.! The Brooklyn Nets have the most popular sports events in the United States in 2021, by league in! Learn how to improve your students development and engagement so they can in. 25-54 in BBO homes made French Open will tailor future viewing experiences in a way that can capitalize this... For example, persons 25-54 in BBO homes made viewership record of 2.39m in Asia Africa! Second week in a row, CBS & # x27 ; so Help Me hit! Among millennials can be somewhat explained by the fact that they grew up during the explosion online. Continues to threaten the future of linear TV advertising sure you scroll down and this! Want to watch live sports from almost anywhere the history of sports fans would give up on watching sports TV... Technology boom, allowing viewers to watch sports on TV the highest TV of! Cbs & # x27 ; so Help Me Todd hit a series viewership high given the current global climate million.
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